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A contemporary lobby acts as a social hub of activities and a gathering place for social interactions. Therefore, it is essential as a hospitality business to adapt to the customers’ needs and develop innovations and products to enhance the quality of the service environment. Successful innovative lobby design is a product of a creative idea, a well-designed plan, courage and implementation. Moreover, it needs to attract and stimulate a positive perception and experience towards the lobby, its products and services to create customer satisfaction. For that reason it is vital to combine lobby design concepts with services marketing strategies, when developing a successful lobby experience